Elementum 2023 company rebrand
Elementum embarked on a major rebranding journey after several years, and as a key member of the marketing team and a lead visual designer, I played a crucial role in this significant undertaking.
Much of the work was done in close collaboration with our product design team. The rebrand involved a thorough overhaul, starting from the ground up.
This included refreshing the logo, updating the brand colors, refining the brand strategy, and redesigning brand elements. Additionally, I contributed to revamping our website, letterheads, transforming our social media presence, creating new Google slide templates, designing Zoom backgrounds, and overhauling client-facing assets, among many other aspects.
Here are some examples of the rebranded assets. Comparing the old assets on the left with the new ones on the right.
Redesign of Logo, Colors, and Brand Assets:
The color scheme was refreshed to transition from a startup aesthetic to a modern, sleek appearance, featuring black and white as the primary colors. This focus on a monochromatic palette, accented by brighter secondary colors when necessary, marked a significant shift in our brand's visual identity.
Website Revamp:
The entire website underwent a comprehensive update, encompassing every element from button designs to drop-shadow treatments, navigation menus, color usage, icons, and images. As our primary marketing tool, the website was continually refreshed and updated to not only stay abreast of current trends but also to remain in sync with our evolving product and its updates.
Client-Facing Materials Overhaul:
In line with our rebranding, it was essential to update our outsourced materials as well. This included a comprehensive refresh of our white papers, guides, and resources intended for customers and potential clients. Every aspect, from cover pages to body pages, headings, icons, and color usage, was revised to align with our new brand identity.
Social Media Update:
Our social media channels underwent a significant transformation. This included refreshing all our profile and banner images to align with our updated brand identity.
Internal Assets:
We also focused on updating our internal resources. This involved providing our colleagues with newly designed Google slide templates and Zoom backgrounds, as well as creating a comprehensive "Mother of All Graphics" file, ensuring all team members had access to the latest brand-aligned tools and materials.
Branded Merchandise Update:
Our company swag and conference materials were also given a fresh update. This included redesigning business cards, banners, t-shirts, and various other branded items to reflect our new brand identity.
